
The Kingdom of Eswatini, formerly known as Swaziland, is a small landlocked country nestled between South Africa and Mozambique. Despite its size, it is a country with great potential for business and investment opportunities.
With a stable government, favorable business climate, and a strategic location, Eswatini provides a conducive environment for entrepreneurs and investors to thrive. Eswatini has a population of just over 1.3 million people, with over 73% of the population residing in rural areas. This presents a unique opportunity for businesses to tap into the untapped potential in the rural areas and contribute to the economic development of the country.
The government has implemented policies and programs to promote the growth of small and medium-sized enterprises (SMEs) to drive economic growth and create job opportunities. One of the major attractions for businesses in Eswatini is the ease of doing business.
The country has been consistently ranked as one of the top performers in Africa in terms of business friendliness by the World Bank. Starting a business in Eswatini is a straightforward and streamlined process, with minimal bureaucratic hurdles. The country also has a well-developed legal and financial system, providing a secure environment for businesses to operate. Eswatini's location is another favorable factor for businesses. The country enjoys access to three major seaports in South Africa and Mozambique, making it an attractive location for businesses looking to trade within the Southern African Development Community (SADC) region.
Eswatini is also a member of the Common Monetary Area (CMA), which allows for free movement of capital and reduced transaction costs for businesses within the region. In addition to its strategic location, Eswatini also has a well-educated and skilled workforce.
The country's education system is based on the British model, providing a strong foundation for a skilled and multilingual workforce. The government also offers various incentives for businesses to train and develop local talent, thereby reducing the need to rely on expatriate workers.
Eswatini's economy is primarily driven by the agriculture and manufacturing sectors, which offers significant opportunities for investment. The country has a well-developed sugar industry, producing high-quality sugarcane and sugarcane products.
The textiles and apparel sector is also a significant contributor to the country's economy, with companies like Swaziland Garments and Yoo Jin Garments providing employment opportunities for thousands of people. The government of Eswatini is also actively promoting foreign direct investment ( FDI) by offering various incentives and tax breaks to investors. These include tax exemptions for pioneer industries, duty-free import of certain capital equipment, and a preferential tax rate for certain industries.
The government has also established special economic zones (SEZs) to promote investment in specific sectors and attract more FDI. With its rich cultural heritage, biodiversity, and stunning landscapes, Eswatini also has a growing tourism industry.
The country offers a variety of attractions, such as wildlife safaris, cultural festivals, and adventure sports, making it a popular destination for both local and international tourists. The government has identified tourism as a key sector for economic growth and has implemented measures to attract more tourists and investors to the country. In conclusion, Eswatini is a country with immense potential for businesses and investors. Its favorable business climate, strategic location, skilled workforce, and government support make it an attractive destination for anyone looking to do business in Africa.

The country's commitment to economic growth, stability, and sustainability further solidifies its position as a top destination for business and investment opportunities. As the country continues to develop and expand its economy, there has never been a better time to invest in the Kingdom of Eswatini.